There is nothing like owning a quality timepiece, and when it comes to owning a top quality timepiece, there is nothing like owning a Swiss watch. Top quality Swiss watchmakers have dominated the wristwatch market for nearly two centuries, and watch owners love to wear a piece of that history on their wrists. However, such high quality often comes at a high cost, and not just anyone can afford a Swiss watch; or can they? Since 1837, the Invicta Watch Group has been making top quality, Swiss timepieces, at prices that anyone can afford.
It was a belief that a fine Swiss timepiece could be offered at a reasonable price that first inspired Raphael Picard to found Invicta in La Chaux-de-fonds, Switzerland nearly two centuries ago. In Latin Invicta means invincible and that initial choice of name would forebear the quality that was to follow. For over a century Invicta continually delivered on the promise implied in their name, but with the dawn of inexpensive quartz watches in the 1970s, the demand for the craftsmanship of high quality mechanical timepieces was in decline. Those were sad times for many traditional watch companies, and Invicta was no exception.
In 1991 the descendants of Raphael Picard - believing strongly in the founding principles of highest quality at affordable prices - reestablished the Invicta Watch Group, and in the interim they have seen the company through explosive success. Eschewing inferior materials and movements that other affordable watches embrace, today's Invicta Watch group is the market leader in growth and has lead a resurgence in mechanical watch movements instead of the mass produced quartz timepieces. In a world where companies across the spectrum are driven by a balance sheet mentality, Invicta Watch group is almost a renegade in their passion for craftsmanship.
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